There’s no textbook method for putting on a product launch event, but that doesn’t mean there isn’t an effective way to budget for them. Exactly what your launch event needs will depend on what the product is, who you want the attendees to be and what you want it to ultimately achieve. But since each…
It’s been a major year for us here at Noho Venues. We’ve hosted everything from London’s first 24-hour beauty salon to a highly-anticipated Pokémon pop-up, a range of independent art exhibitions to lots of widely-covered press events. As we were looking back on how much has happened in 2019, we wanted to pick out and…
Back in July, Noho Showrooms hosted a product launch for British bath and beauty brand, Soap & Glory. Organised by the team at Flavourology and renowned for delivering mind blowing multisensory dining experiences, they put on an extraordinary two-part, edible experience for guests to celebrate the expansion of the brand’s Call of Fruity range. An…
78% of millennials say that face-to-face interactions make them more inclined to become a part of or involved with a brand. As they’re also the most influential demographic, then creating those opportunities should be number one priority for brands. But if you’ve never planned a pop-up event before, where do you start? In this guide,…
1. West End Venues enjoy unbeatable transport links You want to make your event as easy to get to as possible for your guests, yet if you’re not sure exactly where they’re coming from, how do you decide where to host it? One of the best things about the West End is just how accessible…
Making the decision to showcase your work with an art exhibition event can be daunting, but if you’re ready to share your talent with a broader audience then it’s a fantastic thing to. Whether you’re hoping to be seen by collectors, picked up by curators or discovered by potential buyers there are so many benefits…
Organising a launch party for your new product or business can be daunting. Don’t let it put you off however, since it can also be incredibly rewarding and offer so many long-term benefits. After lots of hard work inevitably going in to create the product in the first place, there’s a lot of pressure for…
The choice to use a blank canvas event venue can open up a world of creative opportunity but making the leap first time can be daunting. Those looking for guidance have come to the right place – we’re here to help you! Here are our 6 top pieces of advice for making the most of your blank canvas space and newfound event-planning freedom. Pay the venue a visit You’ll know already that there’s nothing more…
Product launches are a fantastic way to debut a new product. More and more brands are catching onto this right now however, so it’s becoming harder to make your launch event stand out and, crucially, get remembered. Product launches work so well because they tick so many boxes of what makes a successful and effective…